Monday, November 28, 2016

Band Name Logo Ideas












These are the three band name logo ideas that we made. They all feature different font styles that portray the indie genre. The font that we used in the beginning of our music video is the third option. This was because we decided the font style was more suited to the song we were using. We kept the colours of the band names to a monochrome theme as it suited well with the indie genre and kept the simplicity.
Overall, our decision to choose this idea was the best because it looks the most professional and 'indie like'. We will continue this onto our Digipak design to keep the consistency of our band.



Sunday, November 6, 2016

Digipak Analysis - Ed Sheeran EPs

Below are some of Ed Sheeran's EP album covers from when he was starting out. This gives us an idea of what a new indie artist would produce as an album cover when possibly then don't yet have the funds to afford some of the more expensive techniques. These cases were made out of cardboard like the traditional digipaks between 2009-2011.


These are all very similar cases using bright colours other than the second one, 'No.5 Collaborations Project'. They are also all hand drawn giving the personal feel to the cases as Ed Sheeran is an indie artist. This is a good technique to use that will save money during the production process where they may have had someone design the album cover for them. The home-made look of the EP album covers makes the audience feel as if the album is more personal to them. However, because the case is made of cardboard it is more likely to tear and break unlike a plastic CD case. On the other hand it is much better for the environment as the cardboard could be recycled if it was to break as well as it being made typically from recycled items such as milk bottles and egg cartons.

Friday, November 4, 2016

Digipak Analysis - Lana Del Rey

The first digipak I am analysing is an album by Lana Del Rey called 'Born To Die'.
The entire digipak is quite simple and sticks to the same basic colour scheme throughout. The colours used are white, blue and red.
 
On the front cover we see a mid shot of the star, Lana Del Rey, in the centre with a blue sky behind her stood in front of what looks like a fence with a car parked just in front of it. This immediately lets the audience know who the album is by, firstly by seeing her and if they haven't seen her before then they are able to identify her by her name in large block letters above her in the sky. The picture looks as if it has been taken on an old film camera. This links with the type of music she produces and the style in which she dresses herself which is old fashioned. The picture of Lana could relate to Andrew Goodwin's theory of the star being seen often in close ups and focusing on the demands of the consumers and institutions.
 
This colour scheme is then continued onto the back of the case where it features the song names in the same blue that is used on the front cover. This gives the digipak a professional look as the colour scheme is continued to keep the consistency throughout the album cover. On the back of the case the names of the songs are featured allowing the audience to view them clearly and possibly check that a song they like is on the album prior to buying it.
 
As the case is opened the disk is shown inside. Again this has been kept quite plain but classy. The disk is a plain white colour with three red roses around the side coming off of the disk. This may connote the simplicity and naturalness of the music Lana makes.
 
The insert included in the digipak includes the song lyrics to each song featured on the album. This is a great extra for the audience to receive as it gives them something they probably wouldn't receive in a usual CD case. The font used is quite basic again in black with the names of the songs bigger and bolder than the actual lyrics. Around the edges of the paper there are areas where it looks like something has been dropped onto it and left stains around the edges. These featured on the paper makes it look used and links with the 'vintage' type of look Lana Del Rey goes for.
 
Overall, the digipak has been kept quite simple which is common of the indie genre as often they are not able to afford the type of quality items as that of a higher end artist such as a very popular pop band that is in the charts.