The first digipak I am analysing is an album by Lana Del Rey called 'Born To Die'.
The entire digipak is quite simple and sticks to the same basic colour scheme throughout. The colours used are white, blue and red.
On the front cover we see a mid shot of the star, Lana Del Rey, in the centre with a blue sky behind her stood in front of what looks like a fence with a car parked just in front of it. This immediately lets the audience know who the album is by, firstly by seeing her and if they haven't seen her before then they are able to identify her by her name in large block letters above her in the sky. The picture looks as if it has been taken on an old film camera. This links with the type of music she produces and the style in which she dresses herself which is old fashioned. The picture of Lana could relate to Andrew Goodwin's theory of the star being seen often in close ups and focusing on the demands of the consumers and institutions.
This colour scheme is then continued onto the back of the case where it features the song names in the same blue that is used on the front cover. This gives the digipak a professional look as the colour scheme is continued to keep the consistency throughout the album cover. On the back of the case the names of the songs are featured allowing the audience to view them clearly and possibly check that a song they like is on the album prior to buying it.
As the case is opened the disk is shown inside. Again this has been kept quite plain but classy. The disk is a plain white colour with three red roses around the side coming off of the disk. This may connote the simplicity and naturalness of the music Lana makes.
The insert included in the digipak includes the song lyrics to each song featured on the album. This is a great extra for the audience to receive as it gives them something they probably wouldn't receive in a usual CD case. The font used is quite basic again in black with the names of the songs bigger and bolder than the actual lyrics. Around the edges of the paper there are areas where it looks like something has been dropped onto it and left stains around the edges. These featured on the paper makes it look used and links with the 'vintage' type of look Lana Del Rey goes for.
Overall, the digipak has been kept quite simple which is common of the indie genre as often they are not able to afford the type of quality items as that of a higher end artist such as a very popular pop band that is in the charts.
No comments:
Post a Comment