Evaluation Question Five

Our audience feedback was mainly very positive. I have discussed below some of the feedback we received and what we could do with it in the future if we were to produce more music videos and products.

 

 

If we were to undertake the production process again we would take our audience feedback into consideration so that we would build on the knowledge we already had prior to the production process. As well as constructive criticism we also received many positive comments such as that our video did portray the indie genre and that our video was very 'Arctic Monkeys esc'. This made us feel proud of the product we created and as though we had been successful in the creation of our music video.

 

I also undertook some feedback for my own products. My digipak and poster both received positive feedback with viewers saying that they felt they all fit together well often because of the colour blue linking them all together. All in all, the feedback was very helpful and positive which confirmed to me that I had created some great products that would be successful in the real world music industry.

 

Evaluation Question Four

 

Our target audience were ages ranging in the mid to late teens and maybe a little older. This is who we primarily aimed to give our questionnaire to so that we got a detailed response from people of that age. However, we did also give the questionnaire to people above the target age so that it was more representative.

 

After collecting their responses we felt very positively about the product we had produced together (the music video) and I felt confident about the poster and digipak I had produced myself.

 

We also wanted to make our music video appeal to both the male and female gender. We did this for males by including males in the video itself (the band members). This would lead our male audience to idolise the stars and want to be like them. As well as this the males in the band would lead the female audience to be interested in the video due to their natural attraction mentioned in the female gaze theory. This was successful for our video due to the questionnaire results being so positive for both male and female respondents.

 

Finally, the age of the band members themselves would lead to the audience feeling positive about the music video due to them feeling they could relate to them. Our band members ranged in ages from 16-19. This works well with our target audience as we aimed our music video and I aimed my individual products at people in the mid and late teens leading them to feel engaged with the products. Many boys within the audience would also be able to recognise themselves in the band members when they were out having fun with their friends.

Evaluation Question Three

Evaluation Question Two

Evaluation Question One

Comments On Our Music Video

As well as our questionnaire we had a few comments on the video itself. I shall insert a screenshot below. The comments were very positive and allowed us to feel that we produced the music video to a great standard to achieve the positive comments.

Questionnaire Results

Here are the results to our questionnaire that was primarily given to our target audience. They were those of the ages ranging between 15-18 and maybe a little older.