Our target audience were ages ranging in the mid to late teens and maybe a little older. This is who we primarily aimed to give our questionnaire to so that we got a detailed response from people of that age. However, we did also give the questionnaire to people above the target age so that it was more representative.
After collecting their responses we felt very positively about the product we had produced together (the music video) and I felt confident about the poster and digipak I had produced myself.
We also wanted to make our music video appeal to both the male and female gender. We did this for males by including males in the video itself (the band members). This would lead our male audience to idolise the stars and want to be like them. As well as this the males in the band would lead the female audience to be interested in the video due to their natural attraction mentioned in the female gaze theory. This was successful for our video due to the questionnaire results being so positive for both male and female respondents.
Finally, the age of the band members themselves would lead to the audience feeling positive about the music video due to them feeling they could relate to them. Our band members ranged in ages from 16-19. This works well with our target audience as we aimed our music video and I aimed my individual products at people in the mid and late teens leading them to feel engaged with the products. Many boys within the audience would also be able to recognise themselves in the band members when they were out having fun with their friends.
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